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wp.org search vs our merit ranking: “wp our team”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp our team”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Team Members Showcase shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 4.9★ average from 21 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #12 on merit, 4.8★ from 6053 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #2 3 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5211) wp.org #3 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #5 ↑1 1 too low 5 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #4 ↑5 1 too high 6 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #6 ↑1 7 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #7 ↓2 8 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #8 9 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #10 ↑2 1 too low 10 Team Members – Multi Language Supported Team Plugin 6K+ · 5.0★ (85) wp.org #9 ↑2 1 too high 11 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #11 ↑3 12 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #18 ↓1 6 too low 13 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #14 ↑1 1 too low 14 WP Crontrol 300K+ · 4.4★ (167) wp.org #12 ↑4 2 too high 15 WP Activity Log 300K+ · 4.7★ (490) wp.org #17 ↓4 2 too low 16 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #16 ↑2 17 The Events Calendar 600K+ · 4.2★ (2463) wp.org #19 ↑1 2 too low 18 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #21 3 too low 19 WP Reset 300K+ · 4.8★ (1014) wp.org #24 ↓1 5 too low 20 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #23 3 too low 21 Responsive Team Members Showcase, Team Grid, Team Slider, and Staff List – Smart Team (formerly WP Team) 5K+ · 4.7★ (92) wp.org #15 ↑7 6 too high 22 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #22 23 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #20 3 too high 24 Team Members Showcase 4K+ · 4.9★ (21) wp.org #13 ↑6 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.