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wp.org search vs our merit ranking: “wp speed up”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp speed up”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Meteor Website Speed Optimization Addon shows at wp.org #16 but places #21 on merit, a gap of 5 places. Its 20K+ installs carry it up the search order; its 4.7★ average from 77 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Reset places #12 on merit, 4.8★ from 1,014 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 ↑2 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #2 3 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,231) wp.org #3 ↑4 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2,471) wp.org #5 wp.org ranks it 1 place below merit 5 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #4 ↑2 wp.org ranks it 1 place above merit 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #6 ↓2 7 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #8 wp.org ranks it 1 place below merit 8 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #9 ↑2 wp.org ranks it 1 place below merit 9 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #7 ↑3 wp.org ranks it 2 places above merit 10 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #12 ↑2 wp.org ranks it 2 places below merit 11 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #11 ↑1 12 WP Reset 300K+ · 4.8★ (1,014) wp.org #17 ↑1 wp.org ranks it 5 places below merit 13 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #13 14 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #10 ↓1 wp.org ranks it 4 places above merit 15 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #14 ↑2 wp.org ranks it 1 place above merit 16 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #20 ↑1 wp.org ranks it 4 places below merit 17 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #18 wp.org ranks it 1 place below merit 18 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #21 wp.org ranks it 3 places below merit 19 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #15 ↑4 wp.org ranks it 4 places above merit 20 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #23 ↑1 wp.org ranks it 3 places below merit 21 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #16 ↑1 wp.org ranks it 5 places above merit 22 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #19 ↓18 wp.org ranks it 3 places above merit 23 Speed Up – Browser Caching 600+ · 5.0★ (7) wp.org #24 ↓1 wp.org ranks it 1 place below merit 24 Speed Up – JavaScript To Footer 1K+ · 4.3★ (6) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.