wp.org search vs our merit ranking: “wpforms zoho”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wpforms zoho”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #12 on merit, 4.8★ from 1388 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #1 2 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #2 3 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #6 3 too low 4 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #5 ↓1 1 too low 5 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #8 3 too low 6 
Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) thin reviews
wp.org #3 3 too high 7 
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709)
wp.org #9 2 too low 8 
WP Zoho for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms – CRM, Bigin 3K+ · 5.0★ (44) throws errorsnot PHP-current
wp.org #4 ↑1 4 too high 9 
Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160)
wp.org #12 3 too low 10 
Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91)
wp.org #10 11 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #14 3 too low 12 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388)
wp.org #21 ↓4 9 too low 13 
HandL UTM Grabber / Tracker 10K+ · 4.8★ (146)
wp.org #16 ↑2 3 too low 14 
Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) throws errorsnot PHP-current
wp.org #11 3 too high 15 
Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50)
wp.org #17 ↓2 2 too low 16 
Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) throws errorsnot PHP-current
wp.org #19 ↑2 3 too low 17 
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) throws errorsnot PHP-current
wp.org #22 5 too low 18 
FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25)
wp.org #15 ↑1 3 too high 19 Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More 100+ · 5.0★ (4) thin reviews
wp.org #7 12 too high 20 
Custom API for WP 1K+ · 4.8★ (45) throws errorsnot PHP-current
wp.org #20 21 
Forms Bridge – Infinite integrations 100+ · 5.0★ (2) thin reviews
wp.org #23 2 too low 22 
Ultra Addons for WPForms 100+ · 0.0★ (0) thin reviews
wp.org #18 ↑1 4 too high 23 
Integration for Zoho Desk – Contact Form 7, WPForms, Elementor, Gravity Forms and More 20+ · 0.0★ (0) thin reviews
wp.org #24 1 too low 24 
Integration of Zoho CRM and WPForms 90+ · 1.0★ (1) thin reviews
wp.org #13 11 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.