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wp.org search vs our merit ranking: “zoho”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “zoho”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Zoho Marketing Automation shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder places #11 on merit, 5.0★ from 259 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #3 ↓2 2 too low 2 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #1 ↑1 1 too high 3 Zoho Mail for WordPress 20K+ · 3.7★ (42) wp.org #2 ↑1 1 too high 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #8 ↑2 4 too low 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #10 ↓5 5 too low 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #14 8 too low 7 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #15 8 too low 8 Integration for WooCommerce and Zoho CRM, Books, Invoice, Inventory, Bigin 1K+ · 5.0★ (84) wp.org #9 ↓1 1 too low 9 WP Zoho for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms – CRM, Bigin 3K+ · 5.0★ (44) wp.org #6 ↑1 3 too high 10 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #19 ↑1 9 too low 11 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259) wp.org #23 12 too low 12 WP Gravity Forms Zoho CRM and Bigin 400+ · 5.0★ (25) wp.org #12 13 Zoho ZeptoMail 5K+ · 5.0★ (4) wp.org #4 9 too high 14 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #24 10 too low 15 Zoho Forms – Drag & Drop Form Builder for Websites – Contact Forms, Payment Forms, Order Forms & More 10K+ · 2.7★ (14) wp.org #5 ↑1 10 too high 16 Zoho CRM Lead Magnet 3K+ · 3.1★ (25) wp.org #11 5 too high 17 Zoho SalesIQ – Live chat, chatbots, and visitor tracking 10K+ · 4.1★ (7) wp.org #16 1 too high 18 Zoho Marketing Automation 1K+ · 0.0★ (0) wp.org #7 ↑2 11 too high 19 Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More 100+ · 5.0★ (4) wp.org #22 ↓1 3 too low 20 Zoho Integration for WordPress 200+ · 2.9★ (9) wp.org #21 ↓2 1 too low 21 Zoho Campaigns 3K+ · 1.9★ (21) wp.org #13 8 too high 22 Integrations of Zoho CRM with Elementor form 200+ · 3.7★ (3) wp.org #20 ↓3 2 too high 23 Zoho PageSense for WordPress 80+ · 5.0★ (1) wp.org #18 5 too high 24 Zoho Billing – Embed Payment Form 400+ · 2.0★ (4) wp.org #17 ↑6 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.