wp.org search vs our merit ranking: “zoho wordpress”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “zoho wordpress”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Zoho Marketing Automation shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Anti-Spam, Spam FireWall by CleanTalk places #7 on merit, 4.8★ from 3220 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #3 2 too low 2 
Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) thin reviews
wp.org #1 ↑1 1 too high 3 
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859)
wp.org #4 1 too low 4 
Zoho Mail for WordPress 20K+ · 3.7★ (42)
wp.org #2 ↓1 2 too high 5 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #9 ↓1 4 too low 6 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #12 6 too low 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220)
wp.org #20 ↓3 13 too low 8 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #15 7 too low 9 
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709)
wp.org #18 9 too low 10 
WP Zoho for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms – CRM, Bigin 3K+ · 5.0★ (44) throws errorsnot PHP-current
wp.org #8 ↑1 2 too high 11 
Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259)
wp.org #23 12 too low 12 
Zoho ZeptoMail 5K+ · 5.0★ (4) thin reviews
wp.org #6 6 too high 13 
Zoho Forms – Drag & Drop Form Builder for Websites – Contact Forms, Payment Forms, Order Forms & More 10K+ · 2.7★ (14) thin reviewslow rating, top placement
wp.org #5 8 too high 14 
Zoho CRM Lead Magnet 3K+ · 3.1★ (25) throws errorsnot PHP-current
wp.org #10 4 too high 15 
GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) host-installed base thin reviews
wp.org #14 ↓1 1 too high 16 
Zoho SalesIQ – Live chat, chatbots, and visitor tracking 10K+ · 4.1★ (7) thin reviews
wp.org #19 ↑1 3 too low 17 
Zoho Integration for WordPress 200+ · 2.9★ (9) thin reviews
wp.org #13 ↑1 4 too high 18 Zoho Marketing Automation 1K+ · 0.0★ (0) thin reviews
wp.org #7 11 too high 19 
Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More 100+ · 5.0★ (4) thin reviews
wp.org #22 3 too low 20 
Zoho Campaigns 3K+ · 1.9★ (21) thin reviews
wp.org #11 9 too high 21 
HT Contact Form – Drag & Drop Form Builder for WordPress 10K+ · 4.2★ (5) not PHP-current thin reviews
wp.org #24 3 too low 22 
Zoho PageSense for WordPress 80+ · 5.0★ (1) thin reviews
wp.org #16 6 too high 23 
Integrations of Zoho CRM with Elementor form 200+ · 3.7★ (3) throws errorsnot PHP-current thin reviews
wp.org #21 2 too high 24 
Zoho Billing – Embed Payment Form 400+ · 2.0★ (4) thin reviews
wp.org #17 ↑2 7 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.