wp.org search vs our merit ranking: “menu import export”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “menu import export”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Export/Import Media – CSV Media Library Import & Export shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WP All Import – Product Import for WooCommerce places #11 on merit, 4.7★ from 276 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #1 2 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413)
wp.org #3 1 too low 3 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #4 1 too low 4 
Max Mega Menu 300K+ · 4.8★ (882)
wp.org #8 4 too low 5 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #5 6 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #2 4 too high 7 
Nav Menu Roles 70K+ · 4.9★ (219)
wp.org #10 3 too low 8 
Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576)
wp.org #11 3 too low 9 
WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256)
wp.org #12 3 too low 10 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #18 8 too low 11 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276)
wp.org #20 9 too low 12 
Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #6 6 too high 13 
Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #7 6 too high 14 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #17 3 too low 15 
Simple Floating Menu 10K+ · 5.0★ (38)
wp.org #23 8 too low 16 
Float menu – awesome floating side menu 30K+ · 4.4★ (41)
wp.org #19 3 too low 17 
Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25)
wp.org #24 7 too low 18 
Ollie Menu Designer 6K+ · 5.0★ (8) thin reviews
wp.org #21 3 too low 19 
Magic Export & Import 200+ · 5.0★ (3) thin reviews
wp.org #13 6 too high 20 
Menu Backup & Restore + Import/Export 500+ · 5.0★ (3) thin reviews
wp.org #16 4 too high 21 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) thin reviews
wp.org #9 12 too high 22 
Menu Export Import 100+ · 4.3★ (3) thin reviews
wp.org #15 7 too high 23 E EasySecure Import Export Courses Learndash 100+ · 5.0★ (2) thin reviews
wp.org #22 1 too high 24 
Blocks Export Import – Backup & Move Gutenberg Blocks as JSON 1K+ · 5.0★ (1) thin reviews
wp.org #14 10 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.