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wp.org search vs our merit ranking: “import menus”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import menus”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

H

Ranked above its merit

Hoot Import shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates places #9 on merit, 4.9★ from 1680 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Menus – Nav Menu Visibility 80K+ · 5.0★ (1281) wp.org #2 ↓1 1 too low 2 One Click Demo Import 1M+ · 4.3★ (79) wp.org #1 ↑1 1 too high 3 Polylang 900K+ · 4.7★ (3004) wp.org #7 4 too low 4 Max Mega Menu 300K+ · 4.8★ (882) wp.org #11 ↓1 7 too low 5 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #8 3 too low 6 Import Export Menu 3K+ · 4.4★ (10) wp.org #3 3 too high 7 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #17 ↑4 10 too low 8 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #16 8 too low 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #22 13 too low 10 User Role Editor 700K+ · 4.5★ (288) wp.org #14 ↑2 4 too low 11 Off-Canvas Sidebars & Menus (Slidebars) 1K+ · 4.8★ (38) wp.org #10 ↑1 1 too high 12 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #23 ↓1 11 too low 13 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #21 ↓4 8 too low 14 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #6 8 too high 15 Magic Export & Import 200+ · 5.0★ (3) wp.org #9 6 too high 16 Ansar Import – Starter Sites & Template Library 10K+ · 5.0★ (1) wp.org #4 12 too high 17 Menu Backup & Restore + Import/Export 500+ · 5.0★ (3) wp.org #15 2 too high 18 H Hoot Import 1K+ · 5.0★ (1) wp.org #5 13 too high 19 Menu Export Import 100+ · 4.3★ (3) wp.org #12 7 too high 20 Easy Demo Importer – A Modern One-Click Demo Import Solution 2K+ · 5.0★ (2) wp.org #18 2 too high 21 Import Markdown – Versatile Markdown Importer 2K+ · 5.0★ (1) wp.org #13 ↑1 8 too high 22 Flex Import 500+ · 0.0★ (0) wp.org #20 2 too high 23 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #24 1 too low 24 Catch Themes Demo Import 5K+ · 1.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.