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wp.org search vs our merit ranking: “amazon translate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “amazon translate”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

RS WP Book Showcase – A Complete Book Catalogue & Library System shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 3.9★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Side Cart Woocommerce | Woocommerce Cart places #10 on merit, 4.9★ from 453 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #2 ↑1 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #4 1 too low 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #5 ↑2 1 too low 5 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #6 1 too low 6 Site Reviews 60K+ · 4.9★ (376) wp.org #7 ↓2 1 too low 7 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #9 2 too low 8 Amazon Link Engine 2K+ · 4.4★ (31) wp.org #3 ↓1 5 too high 9 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #8 ↑16 1 too high 10 Side Cart Woocommerce | Woocommerce Cart 70K+ · 4.9★ (453) wp.org #15 ↓5 5 too low 11 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #13 2 too low 12 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #16 ↓1 4 too low 13 Seriously Simple Podcasting 20K+ · 4.7★ (330) wp.org #17 ↓6 4 too low 14 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1056) wp.org #21 ↓2 7 too low 15 Books Gallery – Book Showcase, Library & Affiliate Plugin 2K+ · 4.8★ (92) wp.org #14 1 too high 16 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #10 ↓2 6 too high 17 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #23 ↓1 6 too low 18 Affiliate Super Assistent 1K+ · 4.6★ (36) wp.org #11 ↓2 7 too high 19 WP Database Backup – Unlimited Database & Files Backup by Backup for WP 20K+ · 4.5★ (102) wp.org #18 ↓2 1 too high 20 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #19 ↓2 1 too high 21 RS WP Book Showcase – A Complete Book Catalogue & Library System 1K+ · 3.9★ (25) wp.org #12 9 too high 22 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #24 2 too low 23 Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #22 ↓2 1 too high 24 Content Pilot – Autoblogging & Affiliate Marketing Suite 700+ · 3.6★ (36) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.