wp.org search vs our merit ranking: “amazon wordpress plugin”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “amazon wordpress plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Amazon Pay for WooCommerce shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 2.5★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WPvivid — Backup, Migration & Staging places #12 on merit, 4.9★ from 1568 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #1 2 
Widgets for Google Reviews 1M+ · 4.9★ (2667)
wp.org #2 3 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #3 4 
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8708)
wp.org #4 5 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #6 ↑1 1 too low 6 
WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470)
wp.org #9 3 too low 7 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) not PHP-current
wp.org #5 2 too high 8 
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) throws errorsnot PHP-current
wp.org #7 ↓1 1 too high 9 
Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) throws errorsnot PHP-current
wp.org #8 1 too high 10 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) throws errorsnot PHP-current
wp.org #10 ↑3 11 
wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449)
wp.org #16 ↓6 5 too low 12 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1568)
wp.org #19 ↓1 7 too low 13 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #22 ↓3 9 too low 14 
WP Offload Media Lite for Amazon S3, DigitalOcean Spaces, and Google Cloud Storage 30K+ · 3.7★ (115)
wp.org #14 ↑2 15 
SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25)
wp.org #13 ↑1 2 too high 16 
Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) throws errorsnot PHP-current
wp.org #24 8 too low 17 
Amazon Link Engine 2K+ · 4.4★ (31)
wp.org #15 2 too high 18 
Widgets for Amazon Reviews 2K+ · 4.0★ (45)
wp.org #17 1 too high 19 
SMTP for Amazon SES – YaySMTP 3K+ · 4.2★ (10) thin reviews
wp.org #11 8 too high 20 
AffiliateX – Amazon Affiliate Plugin, Product Boxes, Comparison Tables & Affiliate Link Tracking 9K+ · 4.5★ (35)
wp.org #23 ↑1 3 too low 21 Amazon Pay for WooCommerce 10K+ · 2.5★ (27)
wp.org #12 9 too high 22 
Royal WordPress Backup, Restore & Migration Plugin – Backup WordPress Sites Safely 30K+ · 5.0★ (7) thin reviews
wp.org #18 ↑5 4 too high 23 
WP-Lister Lite for Amazon 800+ · 3.9★ (22) throws errorsnot PHP-current thin reviews
wp.org #21 ↑1 2 too high 24 
Affiliate Amazon Shortcode 300+ · 5.0★ (2) thin reviews
wp.org #20 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.