wp.org search vs our merit ranking: “bonus code”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “bonus code”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Coupon & Discount Code Reveal Button shows at wp.org #3 but places #11 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Analytify – Google Analytics 4 Tracking and Reporting in WordPress places #8 on merit, 4.7★ from 488 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #2 ↓1 1 too low 2 
Bonus for Woo 100+ · 4.8★ (22) thin reviews
wp.org #1 1 too high 3 
WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88)
wp.org #4 ↑2 1 too low 4 
PW WooCommerce Gift Cards 20K+ · 4.7★ (195)
wp.org #6 ↓2 2 too low 5 
Stylish Price List – Price Table Builder & QR Code Restaurant Menu 3K+ · 4.7★ (117)
wp.org #5 ↓2 6 
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821)
wp.org #7 ↓2 1 too low 7 
Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ · 5.0★ (310)
wp.org #9 ↓1 2 too low 8 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488)
wp.org #14 ↓4 6 too low 9 
Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) thin reviews
wp.org #8 ↓1 1 too high 10 
Spiffy Calendar 2K+ · 4.9★ (38)
wp.org #10 ↓1 11 Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) thin reviews
wp.org #3 ↓1 8 too high 12 
Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77)
wp.org #15 ↓4 3 too low 13 
LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597)
wp.org #23 ↓1 10 too low 14 
Float menu – awesome floating side menu 30K+ · 4.4★ (41)
wp.org #12 2 too high 15 
Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184)
wp.org #21 6 too low 16 
Football Pool 900+ · 4.9★ (83)
wp.org #19 ↓3 3 too low 17 
Smooth Page Scroll Up/Down Buttons 2K+ · 5.0★ (21) thin reviews
wp.org #13 4 too high 18 
WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133)
wp.org #24 ↓6 6 too low 19 
Create 6K+ · 4.3★ (25)
wp.org #11 8 too high 20 
Affiliates Manager 8K+ · 4.1★ (61)
wp.org #17 3 too high 21 
GIFTiT – Free Gifts for WooCommerce 2K+ · 4.2★ (43)
wp.org #22 ↓2 1 too low 22 
Migrate to WordPress.com 2K+ · 4.7★ (9) thin reviews
wp.org #16 ↓2 6 too high 23 
Power Coupons for WooCommerce 30K+ · 5.0★ (3) thin reviews
wp.org #18 ↑1 5 too high 24 
Tapfiliate 400+ · 4.2★ (5) thin reviews
wp.org #20 ↓5 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.