Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “bulk email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “bulk email”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor shows at wp.org #9 but places #14 on merit, a gap of 5 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 55 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3220 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #1 2 WP Bulk Delete 90K+ · 4.6★ (131) wp.org #2 ↑1 3 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #3 ↑1 4 Bulk Delete 30K+ · 4.3★ (129) wp.org #4 ↑2 5 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #7 ↑5 2 too low 6 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #6 ↓4 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #8 ↓3 1 too low 8 Email Log 80K+ · 4.2★ (43) wp.org #5 ↑2 3 too high 9 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #16 7 too low 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220) wp.org #22 ↓8 12 too low 11 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #12 ↓1 1 too low 12 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #17 ↑2 5 too low 13 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #13 ↑9 14 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #9 ↓1 5 too high 15 Bulk Media Register 8K+ · 4.5★ (22) wp.org #10 ↓1 5 too high 16 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #11 ↓1 5 too high 17 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #24 ↓1 7 too low 18 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #15 3 too high 19 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #14 ↓1 5 too high 20 Disable Emails 30K+ · 5.0★ (20) wp.org #20 ↓2 21 Email Tracker 800+ · 4.4★ (21) wp.org #18 3 too high 22 Bulk Price Update for Woocommerce 2K+ · 4.0★ (16) wp.org #19 ↓2 3 too high 23 Bulk Delete Users by Email 100+ · 4.1★ (10) wp.org #23 ↓2 24 Mass Email To Users 800+ · 3.1★ (8) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.