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wp.org search vs our merit ranking: “button label”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “button label”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

NGD Custom Add to Cart Label for WooCommerce shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 400+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Chat – Click To Chat App Button places #7 on merit, 4.9★ from 696 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #1 2 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #3 1 too low 3 Custom Add to Cart Button Label and Link for WooCommerce 2K+ · 4.6★ (27) wp.org #2 1 too high 4 Smooth Back To Top Button 40K+ · 4.9★ (31) wp.org #4 5 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #5 6 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #14 8 too low 7 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #16 9 too low 8 Add to Calendar Button 3K+ · 5.0★ (11) wp.org #7 1 too high 9 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #15 6 too low 10 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #18 8 too low 11 Back Button Widget 4K+ · 5.0★ (10) wp.org #9 2 too high 12 Button Generator – Easily Create Custom Buttons with Icons and Analytics 4K+ · 4.3★ (18) wp.org #10 2 too high 13 Change Add to Cart Button Text for WooCommerce 1K+ · 5.0★ (6) wp.org #8 5 too high 14 Bolt CTA Button – Floating Call Button for WordPress 2K+ · 5.0★ (4) wp.org #6 8 too high 15 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.6★ (54) wp.org #17 2 too low 16 Payment Button for PayPal 4K+ · 4.5★ (40) wp.org #24 8 too low 17 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #12 5 too high 18 YITH Color and Label Variations for WooCommerce 9K+ · 3.6★ (22) wp.org #11 7 too high 19 Quick Download Button 1K+ · 4.6★ (12) wp.org #23 4 too low 20 Add Chat App Button 2K+ · 4.8★ (13) wp.org #19 1 too high 21 Custom Add to Cart labels for WooCommerce 5K+ · 3.9★ (14) wp.org #21 22 NGD Custom Add to Cart Label for WooCommerce 400+ · 5.0★ (4) wp.org #13 9 too high 23 EU Order Withdrawal Button for WooCommerce 6K+ · 4.6★ (7) wp.org #20 3 too high 24 Razorpay Payment Button Plugin 2K+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.