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wp.org search vs our merit ranking: “contact form 7 browsing history”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “contact form 7 browsing history”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GetResponse Official shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 4.3★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CartFlows – Funnel Builder & Checkout Plugin for WooCommerce places #4 on merit, 4.8★ from 518 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #1 2 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #2 ↓1 3 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #4 wp.org ranks it 1 place below merit 4 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #9 ↓1 wp.org ranks it 5 places below merit 5 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #6 wp.org ranks it 1 place below merit 6 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #5 ↓2 wp.org ranks it 1 place above merit 7 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #3 ↓1 wp.org ranks it 5 places above merit 9 File Manager 10K+ · 4.3★ (202) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #16 ↓1 wp.org ranks it 5 places below merit 12 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #11 ↓1 wp.org ranks it 1 place above merit 13 LiveChat – Live Chat Plugin for WP Websites 10K+ · 4.6★ (98) wp.org #13 ↓1 14 Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) wp.org #15 ↓1 wp.org ranks it 1 place below merit 15 Location Weather – WordPress Weather Forecast, Air Quality & Weather Widget 10K+ · 4.5★ (103) wp.org #17 ↓1 wp.org ranks it 2 places below merit 16 EazyDocs – AI Powered Knowledge Base, Wiki, Documentation & FAQ Builder 2K+ · 4.7★ (100) wp.org #20 wp.org ranks it 4 places below merit 17 Text: AI chatbot, live chat & ticketing for customer service 100+ · 5.0★ (15) wp.org #21 wp.org ranks it 4 places below merit 18 GetResponse Official 4K+ · 4.3★ (4) wp.org #7 ↓2 wp.org ranks it 11 places above merit 19 Rapls AI Chatbot – Self-Hosted RAG & MCP Server 90+ · 4.9★ (10) wp.org #24 wp.org ranks it 5 places below merit 20 AjaxPress – SPA & Ajax Navigation with Persistent Audio Player for Radio 100+ · 5.0★ (6) wp.org #19 ↓2 wp.org ranks it 1 place above merit 21 Chaport — Live Chat & Chatbots 2K+ · 4.0★ (4) wp.org #22 wp.org ranks it 1 place below merit 22 B2B Product Catalog – No E-Commerce, Global RFQ & Bulk Quote 100+ · 5.0★ (2) wp.org #23 wp.org ranks it 1 place below merit 23 Smaily Connect 2K+ · 0.0★ (0) wp.org #18 wp.org ranks it 5 places above merit 24 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #14 ↓1 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.