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wp.org search vs our merit ranking: “custom card block”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom card block”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK Block Patterns shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 100K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns places #12 on merit, 4.9★ from 216 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 ↑1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #2 ↓1 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #4 ↑1 1 too low 4 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #5 ↓1 1 too low 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #9 4 too low 6 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #3 3 too high 7 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #7 8 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #10 2 too low 9 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #12 3 too low 10 Custom HTML Block Extension 7K+ · 5.0★ (13) wp.org #6 4 too high 11 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #16 ↑2 5 too low 12 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #18 ↓2 6 too low 13 Custom Block Builder – Lazy Blocks 20K+ · 4.9★ (80) wp.org #15 2 too low 14 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #23 9 too low 15 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #24 9 too low 16 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #21 5 too low 17 VK Blocks 100K+ · 4.8★ (6) wp.org #13 4 too high 18 Timeline Block For Gutenberg 9K+ · 4.4★ (11) wp.org #17 1 too high 19 Timeline Block – tell your story with elegant timelines 3K+ · 5.0★ (6) wp.org #20 ↓1 1 too low 20 Bookmark Card 700+ · 4.8★ (5) wp.org #19 ↑1 1 too high 21 Gmap Block 10K+ · 5.0★ (3) wp.org #14 7 too high 22 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #11 11 too high 23 VK Block Patterns 100K+ · 5.0★ (2) wp.org #8 15 too high 24 BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.