wp.org search vs our merit ranking: “customer export”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “customer export”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Export Customers Data shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #8 on merit, 4.8★ from 27820 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.
Customer Reviews for WooCommerce 80K+ · 4.8★ (1539)
wp.org #1 2 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #2 3 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #3 4 
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #4 5 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #5 6 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #8 2 too low 7 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413)
wp.org #10 3 too low 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820)
wp.org #22 14 too low 9 
Product Customer List for WooCommerce 9K+ · 4.9★ (75)
wp.org #11 2 too low 10 
PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30)
wp.org #7 3 too high 11 
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040)
wp.org #20 9 too low 12 
Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews
wp.org #6 6 too high 13 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55)
wp.org #12 1 too high 14 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #21 7 too low 15 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #14 1 too high 16 
Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166)
wp.org #16 17 
Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226)
wp.org #23 6 too low 18 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #13 5 too high 19 Export Customers Data 500+ · 5.0★ (3) thin reviews
wp.org #9 10 too high 20 
Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #18 2 too high 21 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #15 6 too high 22 
Order Export for WooCommerce 2K+ · 3.8★ (14) thin reviews
wp.org #19 3 too high 23 
Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) thin reviews
wp.org #24 1 too low 24 
WP All Export – User Export Add-On 6K+ · 3.6★ (7) thin reviews
wp.org #17 7 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.