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wp.org search vs our merit ranking: “daily order email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “daily order email”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Orders Digest shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #9 on merit, 4.8★ from 2,471 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #1 ↑2 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #7 ↑4 wp.org ranks it 3 places below merit 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #8 ↓1 wp.org ranks it 3 places below merit 6 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #5 ↓4 wp.org ranks it 1 place above merit 7 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) wp.org #3 ↑1 wp.org ranks it 4 places above merit 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #6 wp.org ranks it 2 places above merit 9 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2,471) wp.org #19 ↓1 wp.org ranks it 10 places below merit 10 Contact Form Email 8K+ · 4.3★ (102) wp.org #10 ↓1 11 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #12 ↑2 wp.org ranks it 1 place below merit 12 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #14 ↓1 wp.org ranks it 1 place below merit 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #15 wp.org ranks it 1 place below merit 15 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #16 ↑5 wp.org ranks it 1 place below merit 16 Order Delivery Date for WooCommerce 10K+ · 4.3★ (61) wp.org #11 ↓1 wp.org ranks it 5 places above merit 17 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #23 wp.org ranks it 6 places below merit 18 Customer Email Verification for WooCommerce 8K+ · 4.8★ (47) wp.org #22 ↓1 wp.org ranks it 4 places below merit 19 Solid Mail – SMTP email and logging made by SolidWP 60K+ · 4.2★ (52) wp.org #24 wp.org ranks it 5 places below merit 20 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #21 ↓1 wp.org ranks it 1 place below merit 21 MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ · 5.0★ (17) wp.org #20 ↓1 wp.org ranks it 1 place above merit 22 Send Emails with Mandrill 6K+ · 5.0★ (11) wp.org #17 wp.org ranks it 5 places above merit 23 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #18 ↓1 wp.org ranks it 5 places above merit 24 Email Orders Digest 60+ · 5.0★ (1) wp.org #9 ↓1 wp.org ranks it 15 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.