Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “datalayer tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “datalayer tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ArrayCodes Datalayer for WooCommerce FREE shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PixelYourSite – Your smart PIXEL (TAG) & API Manager places #5 on merit, 4.3★ from 281 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wp Tracking Codes 800+ · 5.0★ (4) wp.org #1 2 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #5 3 too low 3 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #3 ↓1 4 Stape Conversion Tracking 10K+ · 5.0★ (4) wp.org #2 ↑1 2 too high 5 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #12 ↑2 7 too low 6 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #8 ↓1 2 too low 7 Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ · 5.0★ (13) wp.org #7 8 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #13 ↓3 5 too low 9 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #15 ↓2 6 too low 10 GTM Kit – Google Tag Manager & GA4 integration 30K+ · 4.8★ (20) wp.org #11 ↓2 1 too low 11 Metronet Tag Manager 20K+ · 4.8★ (8) wp.org #6 ↓2 5 too high 12 Event Tracking for Gravity Forms 10K+ · 5.0★ (37) wp.org #19 7 too low 13 Thank You Page for WooCommerce 10K+ · 5.0★ (43) wp.org #16 ↓1 3 too low 14 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #14 ↓3 15 Leo Product Recommendations: Upsell Popup, Frequently Bought Together & Cart Drawer for WooCommerce 400+ · 5.0★ (12) wp.org #20 ↓2 5 too low 16 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #21 5 too low 17 ArrayCodes Datalayer for WooCommerce FREE 600+ · 0.0★ (0) wp.org #4 ↑2 13 too high 18 DataLayer for GTM and Matomo 80+ · 0.0★ (0) wp.org #9 ↓1 9 too high 19 CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 20+ · 5.0★ (3) wp.org #24 ↓1 5 too low 20 Datalayer Tracking via DATA Reshape for WooCommerce 20+ · 0.0★ (0) wp.org #10 ↑2 10 too high 21 Merchant Center Reviews for WooCommerce 800+ · 5.0★ (3) wp.org #17 ↓1 4 too high 22 CoreTech Contact Buttons, Chat, Calls & Tracking 10+ · 5.0★ (2) wp.org #23 ↓1 1 too low 23 T Tracking for Divi 100+ · 0.0★ (0) wp.org #18 ↓1 5 too high 24 ServerTrack – Server-Side Tracking & Tagging for WooCommerce 20+ · 0.0★ (0) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.