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wp.org search vs our merit ranking: “digital rights”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “digital rights”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

B

Ranked above its merit

Bitron Right of Withdrawal shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals places #10 on merit, 4.8★ from 518 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #1 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #2 ↓1 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #3 ↓1 4 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #4 ↓1 5 Equalize Digital Accessibility Checker – WCAG, ADA, EAA and Section 508 compliance 10K+ · 4.9★ (80) wp.org #5 ↓1 6 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (289) wp.org #9 ↓2 3 too low 7 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #11 ↓1 4 too low 8 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #10 2 too low 9 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #13 4 too low 10 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #16 ↑2 6 too low 11 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #6 ↓1 5 too high 12 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #15 ↓4 3 too low 13 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #18 ↓6 5 too low 14 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #23 9 too low 15 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #19 4 too low 16 Simple Digital Clock 🕒 500+ · 4.3★ (12) wp.org #7 ↓1 9 too high 17 Menu Cart for WooCommerce 70K+ · 4.6★ (99) wp.org #24 ↓5 7 too low 18 Foyer – Digital Signage for WordPress 1K+ · 4.9★ (27) wp.org #22 ↓5 4 too low 19 B Bitron Right of Withdrawal 400+ · 5.0★ (4) wp.org #8 11 too high 20 EU Consumer Rights for WooCommerce – Guarantee Notice, GARAN Label, Withdrawal Button, Right to Repair, Omnibus Price & GPSR 200+ · 5.0★ (5) wp.org #12 ↑4 8 too high 21 Wonder PDF Embed 8K+ · 4.5★ (13) wp.org #21 22 Premium Packages – Sell Digital Products Securely 2K+ · 3.8★ (4) wp.org #17 ↓3 5 too high 23 Easy Digital Downloads Digital Signature 60+ · 3.0★ (4) wp.org #20 ↓5 3 too high 24 Tranzly™ – AI Translation & Multilingual 7K+ · 5.0★ (1) wp.org #14 ↓5 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.