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wp.org search vs our merit ranking: “download notes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “download notes”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bulk Download for Gravity Forms shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #12 on merit, 5.0★ from 1526 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Download Manager 90K+ · 4.1★ (1006) wp.org #1 2 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #4 2 too low 3 Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (140) wp.org #3 ↓1 4 Download Plugin 60K+ · 4.5★ (27) wp.org #2 ↑1 2 too high 5 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #8 3 too low 6 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #11 ↓1 5 too low 7 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #9 ↑2 2 too low 8 Free Downloads WooCommerce 4K+ · 4.7★ (85) wp.org #6 2 too high 9 Simple Download Counter 2K+ · 4.9★ (19) wp.org #5 4 too high 10 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (289) wp.org #14 4 too low 11 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #19 ↓2 8 too low 12 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #21 9 too low 13 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #16 ↑3 3 too low 14 The Events Calendar 600K+ · 4.2★ (2462) wp.org #23 ↓1 9 too low 15 Page & Post Notes 1K+ · 4.4★ (14) wp.org #7 8 too high 16 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #22 6 too low 17 JAMP Notes (Just Another Memo Plugin) 400+ · 5.0★ (7) wp.org #10 ↓1 7 too high 18 Admin Page Notes 700+ · 5.0★ (9) wp.org #12 6 too high 19 CM Download Manager – Organize, Protect & Share Files in WordPress 100+ · 3.9★ (43) wp.org #17 ↑1 2 too high 20 WP-Force Images Download 90+ · 4.9★ (8) wp.org #15 5 too high 21 Recapture for Easy Digital Downloads 500+ · 5.0★ (11) wp.org #20 1 too high 22 Bulk Download for Gravity Forms 500+ · 5.0★ (3) wp.org #13 9 too high 23 Set Price Note (Units, Offers, Editions) for WooCommerce 700+ · 4.7★ (3) wp.org #24 ↓1 1 too low 24 Download PDF After Submit Form 400+ · 3.2★ (6) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.