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wp.org search vs our merit ranking: “dynamics crm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dynamics crm”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Integrate Dynamics 365 CRM shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 80+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #7 on merit, 4.9★ from 701 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #1 ↑2 2 WP Gravity Forms Dynamics CRM 300+ · 4.9★ (20) wp.org #2 ↓1 3 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #4 1 too low 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #7 3 too low 5 WP Dynamics CRM for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms 300+ · 4.9★ (19) wp.org #3 ↓1 2 too high 6 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #10 4 too low 7 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #19 12 too low 8 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #11 3 too low 9 Dynamics 365 Integration 500+ · 4.7★ (13) wp.org #5 4 too high 10 CRM Perks Forms – WordPress Form Builder 1K+ · 4.8★ (32) wp.org #8 2 too high 11 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #16 5 too low 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #24 12 too low 13 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #20 ↓2 7 too low 14 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #18 ↓1 4 too low 15 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #13 2 too high 16 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 5K+ · 4.4★ (149) wp.org #17 ↑5 1 too low 17 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #23 6 too low 18 Integrate Dynamics 365 CRM 80+ · 5.0★ (6) wp.org #6 12 too high 19 Lead Form Data Collection to CRM 400+ · 4.0★ (46) wp.org #14 5 too high 20 Zoho CRM Lead Magnet 3K+ · 3.1★ (25) wp.org #9 11 too high 21 SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ · 4.8★ (21) wp.org #22 ↓2 1 too low 22 WP-CRM System – Manage Clients and Projects 700+ · 3.9★ (15) wp.org #12 10 too high 23 Buying Buddy IDX CRM – Real Estate MLS Plugin 500+ · 5.0★ (6) wp.org #15 8 too high 24 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.