wp.org search vs our merit ranking: “export customers”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “export customers”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Export Customers Data shows at wp.org #2 but places #10 on merit, a gap of 8 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #7 on merit, 4.8★ from 27821 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.
Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current
wp.org #1 2 
Customer Reviews for WooCommerce 80K+ · 4.8★ (1539)
wp.org #4 ↓1 2 too low 3 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #3 ↓1 4 
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #5 1 too low 5 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #6 1 too low 6 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) throws errorsnot PHP-current
wp.org #9 3 too low 7 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #22 15 too low 8 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current
wp.org #10 ↓2 2 too low 9 
PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30)
wp.org #7 2 too high 10 Export Customers Data 500+ · 5.0★ (3) thin reviews
wp.org #2 ↑2 8 too high 11 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #20 ↑1 9 too low 12 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #13 ↓2 1 too low 13 
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) heavy footprint
wp.org #19 ↓2 6 too low 14 
Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews
wp.org #8 6 too high 15 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #11 4 too high 16 
Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226)
wp.org #23 ↓5 7 too low 17 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #12 ↓2 5 too high 18 
Product Customer List for WooCommerce 9K+ · 4.9★ (75)
wp.org #21 ↓2 3 too low 19 
Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166) throws errorsnot PHP-current
wp.org #15 ↓3 4 too high 20 
WPSyncSheets For WooCommerce – Import & Export Orders, Products, Customers & Coupons to Google Sheets in Real-Time 700+ · 5.0★ (27)
wp.org #24 4 too low 21 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #14 ↓1 7 too high 22 
Order Export for WooCommerce 2K+ · 3.8★ (14) thin reviews
wp.org #17 ↓3 5 too high 23 
Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #18 ↓3 5 too high 24 
WP All Export – User Export Add-On 6K+ · 3.6★ (7) thin reviews
wp.org #16 8 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.