wp.org search vs our merit ranking: “export plugin”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “export plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Import / Export Customizer Settings shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 50K+ installs carry it up the search order; its 4.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Members – Membership & User Role Editor Plugin places #10 on merit, 4.9★ from 1281 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #1 2 
Export All URLs 50K+ · 4.6★ (94)
wp.org #2 ↑3 3 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #3 ↓1 4 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #4 ↑3 5 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #5 ↓1 6 
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #6 7 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413)
wp.org #8 ↓5 1 too low 8 
Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504)
wp.org #12 ↑4 4 too low 9 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #11 ↑2 2 too low 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281)
wp.org #15 ↓4 5 too low 11 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #9 ↑6 2 too high 12 
Download Plugin 60K+ · 4.5★ (27)
wp.org #7 ↑1 5 too high 13 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231)
wp.org #21 ↓4 8 too low 14 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323)
wp.org #18 ↑5 4 too low 15 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #14 1 too high 16 
GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708)
wp.org #24 ↓5 8 too low 17 
Export media with selected content (by DKZR) 40K+ · 4.5★ (93)
wp.org #16 ↑2 1 too high 18 
Export Media URLs 7K+ · 5.0★ (29)
wp.org #13 ↓1 5 too high 19 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55)
wp.org #20 1 too low 20 
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155)
wp.org #23 ↓2 3 too low 21 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #17 ↑3 4 too high 22 Import / Export Customizer Settings 50K+ · 4.7★ (6) thin reviews
wp.org #10 ↓1 12 too high 23 
Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews
wp.org #22 1 too high 24 
Export Single Post Page 3K+ · 4.7★ (3) thin reviews
wp.org #19 ↑3 5 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.