wp.org search vs our merit ranking: “file convert”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “file convert”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Image Optimizer – Compress Images and Convert to WebP or AVIF shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 1M+ installs carry it up the search order; its 1.7★ average from 81 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization places #9 on merit, 4.7★ from 640 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
File Manager 1M+ · 4.6★ (1492)
wp.org #1 2 
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657)
wp.org #2 3 
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1106)
wp.org #4 ↓1 1 too low 4 
File Manager 10K+ · 4.3★ (202)
wp.org #3 ↑1 1 too high 5 
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830)
wp.org #5 6 
WooCommerce 7M+ · 4.5★ (4833)
wp.org #8 2 too low 7 
WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229)
wp.org #9 ↑1 2 too low 8 
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053)
wp.org #12 4 too low 9 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640)
wp.org #14 5 too low 10 
Rename Media Files: Improve Your SEO 8K+ · 4.8★ (40)
wp.org #7 3 too high 11 
TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181)
wp.org #13 2 too low 12 
Cyrlitera – Transliteration of Links and File Names 40K+ · 4.6★ (62)
wp.org #10 ↓1 2 too high 13 
EWWW Image Optimizer 1M+ · 4.8★ (1842)
wp.org #23 10 too low 14 
Media Library Organizer – Folders, File Manager & Media Categories 20K+ · 4.7★ (150)
wp.org #21 ↓1 7 too low 15 
MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120)
wp.org #22 7 too low 16 
User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57)
wp.org #16 ↑5 17 
Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119)
wp.org #24 7 too low 18 
UiChemy – Convert Figma, Prompts and AI Builds to Elementor, Gutenberg and Bricks 8K+ · 5.0★ (15) thin reviews
wp.org #15 3 too high 19 
Cyr to Lat Reloaded – Transliteration of Links and File Names 30K+ · 4.5★ (15) thin reviews
wp.org #17 ↓1 2 too high 20 
Convert Rank Math FAQ to Accordion 1K+ · 5.0★ (3) thin reviews
wp.org #11 9 too high 21 
Yotako – Convert Figma Designs 200+ · 5.0★ (6) thin reviews
wp.org #20 ↓1 1 too high 22 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) host-installed base
wp.org #6 16 too high 23 
File Media Renamer for SEO 300+ · 5.0★ (2) thin reviews
wp.org #18 ↓1 5 too high 24 
Convert WPBakery to Elementor 500+ · 3.0★ (2) thin reviews
wp.org #19 ↓1 5 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.