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wp.org search vs our merit ranking: “find who visited my website”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “find who visited my website”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Happierleads – Identify your B2B website visitors even if they work remotely shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 600+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More places #12 on merit, 4.5★ from 144 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #1 2 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #2 ↑1 3 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #3 ↑1 4 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #4 ↑1 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #6 wp.org ranks it 1 place below merit 6 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #7 wp.org ranks it 1 place below merit 7 WebP Express 300K+ · 4.4★ (162) wp.org #11 wp.org ranks it 4 places below merit 8 Darkify – Dark Mode & Night Mode for Website & Admin (Dark Theme Included) 1K+ · 4.7★ (29) wp.org #8 ↑1 9 iQ Block Country 20K+ · 3.9★ (166) wp.org #12 wp.org ranks it 3 places below merit 10 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #14 ↓1 wp.org ranks it 4 places below merit 11 Brevo for WooCommerce 30K+ · 3.5★ (58) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #19 wp.org ranks it 7 places below merit 13 SureCookie – GDPR Cookie Consent Banner, Cookie Scanner & Script Blocking 80K+ · 4.9★ (22) wp.org #17 ↑2 wp.org ranks it 4 places below merit 14 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #21 wp.org ranks it 7 places below merit 15 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #22 ↓2 wp.org ranks it 7 places below merit 16 AI Chatbot for WooCommerce & Live Chat – onWebChat 600+ · 4.7★ (24) wp.org #18 ↓3 wp.org ranks it 2 places below merit 17 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #16 ↓2 wp.org ranks it 1 place above merit 18 Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights 2K+ · 5.0★ (6) wp.org #15 ↑3 wp.org ranks it 3 places above merit 19 Ads.txt and App-Ads.txt – AdEnergizer 400+ · 5.0★ (3) wp.org #10 wp.org ranks it 9 places above merit 20 Happierleads – Identify your B2B website visitors even if they work remotely 600+ · 0.0★ (0) wp.org #5 wp.org ranks it 15 places above merit 21 DevDome Analytics: Bot Traffic vs Human Traffic Website Statistics 300+ · 5.0★ (3) wp.org #13 wp.org ranks it 8 places above merit 22 LLMs.txt Curator 100+ · 5.0★ (4) wp.org #20 ↓4 wp.org ranks it 2 places above merit 23 Warmer – Cache Warmer and Cache Preload Crawler 90+ · 4.3★ (8) wp.org #23 ↓2 24 Missed Schedule Post Publisher 6K+ · 5.0★ (3) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.