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wp.org search vs our merit ranking: “follow ups”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “follow ups”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ShareThis Follow Buttons shows at wp.org #4 but places #23 on merit, a gap of 19 places. Its 400+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quiz and Survey Master (QSM) – Quiz Maker & Survey Maker places #10 on merit, 4.7★ from 1282 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #2 ↑3 3 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #3 4 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1014) wp.org #5 ↓1 1 too low 5 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #6 ↑4 1 too low 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #8 ↑5 2 too low 7 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #10 ↓2 3 too low 8 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #11 ↓2 3 too low 9 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #12 ↑5 3 too low 10 Quiz and Survey Master (QSM) – Quiz Maker & Survey Maker 40K+ · 4.7★ (1282) wp.org #17 ↓1 7 too low 11 WooCommerce 7M+ · 4.5★ (4833) wp.org #14 ↓2 3 too low 12 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #13 ↑6 1 too low 13 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 3 too low 14 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #15 1 too low 15 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #23 8 too low 16 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #20 ↑1 4 too low 17 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #19 ↓1 2 too low 18 SVG Support 1M+ · 4.8★ (356) wp.org #18 ↓4 19 Mailchimp for WooCommerce 200K+ · 4.0★ (726) wp.org #21 ↓1 2 too low 20 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #22 2 too low 21 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #9 ↓2 12 too high 22 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #24 ↓1 2 too low 23 ShareThis Follow Buttons 400+ · 5.0★ (2) wp.org #4 ↓2 19 too high 24 Add Follow Button For Pintrest 400+ · 3.5★ (2) wp.org #7 ↓1 17 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.