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wp.org search vs our merit ranking: “free cross browser testing tool”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “free cross browser testing tool”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 6K+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #10 on merit, 4.8★ from 14,389 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #2 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,676) wp.org #4 wp.org ranks it 1 place below merit 4 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #5 wp.org ranks it 1 place below merit 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #7 wp.org ranks it 2 places below merit 6 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #3 wp.org ranks it 3 places above merit 7 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #8 wp.org ranks it 1 place below merit 8 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #10 wp.org ranks it 2 places below merit 9 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #11 wp.org ranks it 2 places below merit 10 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #15 ↓1 wp.org ranks it 5 places below merit 11 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #9 wp.org ranks it 2 places above merit 12 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #13 ↑3 wp.org ranks it 1 place below merit 13 EWWW Image Optimizer 1M+ · 4.8★ (1,844) wp.org #14 ↑1 wp.org ranks it 1 place below merit 14 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #21 wp.org ranks it 7 places below merit 15 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #12 wp.org ranks it 3 places above merit 16 W3 Total Cache 900K+ · 4.4★ (5,420) wp.org #19 ↓2 wp.org ranks it 3 places below merit 17 Live Composer – Free WordPress Website Builder 10K+ · 4.4★ (212) wp.org #17 ↓1 18 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #24 wp.org ranks it 6 places below merit 19 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #20 wp.org ranks it 1 place below merit 20 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #18 wp.org ranks it 2 places above merit 21 Essential Classy Addons for Elementor – 150+ Widgets, Templates & Performance Tools 400+ · 5.0★ (8) wp.org #23 wp.org ranks it 2 places below merit 22 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #6 wp.org ranks it 16 places above merit 23 Editoria11y Accessibility Checker 1K+ · 5.0★ (5) wp.org #22 wp.org ranks it 1 place above merit 24 Enable CORS 5K+ · 3.7★ (3) wp.org #16 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.