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wp.org search vs our merit ranking: “free sms api”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “free sms api”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BulkGate SMS Plugin for WooCommerce shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 4.1★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Shipment Tracking for WooCommerce places #12 on merit, 4.5★ from 355 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #2 3 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #5 ↓1 2 too low 4 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #4 ↑1 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #8 ↓1 3 too low 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #7 ↓1 1 too low 7 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #3 4 too high 8 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #6 ↑3 2 too high 9 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #10 ↑2 1 too low 10 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #12 ↑4 2 too low 11 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #13 ↓2 2 too low 12 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #16 ↓3 4 too low 13 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #17 4 too low 14 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #23 9 too low 15 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 6K+ · 4.8★ (83) wp.org #15 16 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #22 ↓4 6 too low 17 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #24 7 too low 18 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #21 ↑2 3 too low 19 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #9 ↓1 10 too high 20 Link Whisper Free 30K+ · 4.2★ (151) wp.org #20 ↑1 21 WC – APG SMS Notifications 300+ · 4.8★ (23) wp.org #14 7 too high 22 BulkGate SMS Plugin for WooCommerce 1K+ · 4.1★ (12) wp.org #11 ↓1 11 too high 23 MStore API – Create Native Android & iOS Apps On The Cloud 2K+ · 3.7★ (21) wp.org #18 ↑1 5 too high 24 ShopMagic – Twilio SMS 700+ · 5.0★ (2) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.