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wp.org search vs our merit ranking: “google data apis”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google data apis”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Google for WooCommerce shows at wp.org #3 but places #10 on merit, a gap of 7 places. Its 800K+ installs carry it up the search order; its 2.7★ average from 268 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Go Maps – Google Map, OpenStreetMap, Leaflet Map places #12 on merit, 4.8★ from 3055 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #2 3 Rich Showcase for Google Reviews 100K+ · 4.9★ (1624) wp.org #5 2 too low 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #7 3 too low 5 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #6 ↓2 1 too low 6 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #4 ↓1 2 too high 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #10 ↓4 3 too low 8 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #8 ↑2 9 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #9 ↓1 10 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #3 ↓1 7 too high 11 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #14 3 too low 12 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3055) wp.org #20 ↓11 8 too low 13 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #12 ↓1 1 too high 14 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #11 ↑5 3 too high 15 WooCommerce 7M+ · 4.5★ (4833) wp.org #16 ↓4 1 too low 16 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #19 ↓4 3 too low 17 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #18 ↑5 1 too low 18 API KEY for Google Maps 30K+ · 4.9★ (55) wp.org #13 5 too high 19 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #24 ↓6 5 too low 20 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #15 ↑7 5 too high 21 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #17 ↑2 4 too high 22 Easy Google Maps by Supsystic – Custom Markers, Clustering & Map Themes 20K+ · 4.6★ (251) wp.org #22 23 MapPress – Google Maps, OpenStreetMap & Leaflet 30K+ · 4.7★ (147) wp.org #21 ↓4 2 too high 24 Local Google Fonts 100K+ · 4.6★ (83) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.