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wp.org search vs our merit ranking: “gravity forms pipedrive integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity forms pipedrive integration”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Outfunnel: Web Visitor Tracking & CRM Integration shows at wp.org #9 but places #16 on merit, a gap of 7 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #5 3 too low 3 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #4 1 too low 4 Integration for Pipedrive and Contact Form 7, WPForms, Elementor, Ninja Forms 1K+ · 5.0★ (26) wp.org #3 1 too high 5 Integration for Gravity Forms and Pipedrive 200+ · 5.0★ (11) wp.org #2 3 too high 6 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #6 7 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #7 8 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #8 9 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #10 1 too low 10 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #12 ↓1 2 too low 11 CheckView – Form & Checkout Testing 1K+ · 5.0★ (8) wp.org #14 3 too low 12 DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More 80+ · 5.0★ (7) wp.org #18 6 too low 13 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #13 14 Nodest – Workflow Automation and MCP 10+ · 5.0★ (3) wp.org #21 7 too low 15 Xtreme Forms – WP Contact Form Builder, Lead Capture, Form to Email & Webhooks 10+ · 5.0★ (2) wp.org #16 1 too low 16 Outfunnel: Web Visitor Tracking & CRM Integration 600+ · 5.0★ (1) wp.org #9 7 too high 17 EngageBay Landing Pages – Responsive landing pages for lead generation and conversions 70+ · 5.0★ (2) wp.org #23 6 too low 18 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #11 ↑1 7 too high 19 B BSW Integration for Gravity Forms and Pipedrive — · 0.0★ (0) wp.org #19 20 FlowSync – Sync WordPress Users to Any CRM (HubSpot, Pipedrive, Brevo, Zoho & SuiteCRM) 20+ · 5.0★ (1) wp.org #15 5 too high 21 Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) wp.org #20 1 too high 22 Integrate Pipedrive and Gravity Forms — · 0.0★ (0) wp.org #22 23 Site2CRM — AI Lead Operations — · 5.0★ (1) wp.org #24 1 too low 24 EngageBay Forms – Simple and Powerful Forms to Capture and Nurture Leads 100+ · 1.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.