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wp.org search vs our merit ranking: “import from ftp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import from ftp”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 5K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TablePress – Tables in WordPress made easy places #10 on merit, 5.0★ from 4625 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Import Users from CSV 10K+ · 4.1★ (44) wp.org #1 2 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #3 1 too low 3 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #5 ↑1 2 too low 4 One Click Demo Import 1M+ · 4.3★ (79) wp.org #2 2 too high 5 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #6 ↓1 1 too low 6 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #4 ↑4 2 too high 7 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #8 ↓4 1 too low 8 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #10 ↑1 2 too low 9 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #12 ↓3 3 too low 10 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #15 ↑4 5 too low 11 WooCommerce 7M+ · 4.5★ (4833) wp.org #14 ↑1 3 too low 12 Comments Import & Export 2K+ · 4.9★ (68) wp.org #9 ↑1 3 too high 13 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #7 6 too high 14 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #19 ↓1 5 too low 15 Data Tables Generator by Supsystic – Excel-like, WooCommerce & Pricing Tables 10K+ · 4.7★ (497) wp.org #23 8 too low 16 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #22 6 too low 17 Backuply – Backup, Restore, Migrate and Clone 600K+ · 4.5★ (135) wp.org #16 ↑5 1 too high 18 Media Sync 50K+ · 4.7★ (86) wp.org #20 ↑3 2 too low 19 Product Sync for WooCommerce – Supplier API Import, Dropshipping & Inventory Sync 400+ · 5.0★ (16) wp.org #24 5 too low 20 Add From Server Lite 4K+ · 5.0★ (4) wp.org #11 ↑1 9 too high 21 Import Shopify To WP 900+ · 5.0★ (3) wp.org #17 4 too high 22 URL Image Importer – Import External Images to the Media Library from URL, CSV & XML 1K+ · 5.0★ (2) wp.org #21 ↑3 1 too high 23 Import WooCommerce Suite for Products, Orders, Coupons, Reviews, and Customers | WP Ultimate CSV Importer 4K+ · 2.3★ (6) wp.org #18 ↑2 5 too high 24 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #13 ↑1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.