wp.org search vs our merit ranking: “import orders”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “import orders”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Advanced Import shows at wp.org #5 but places #15 on merit, a gap of 10 places. Its 80K+ installs carry it up the search order; its 4.4★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #11 on merit, 4.8★ from 2144 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #1 2 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #2 3 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #3 4 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #6 2 too low 5 
WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276)
wp.org #8 3 too low 6 
Post Types Order 600K+ · 4.5★ (296)
wp.org #7 1 too low 7 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #9 2 too low 8 
Import Social Events 3K+ · 4.8★ (116)
wp.org #12 4 too low 9 
WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews
wp.org #4 5 too high 10 
Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58)
wp.org #11 1 too low 11 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #23 12 too low 12 
S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42)
wp.org #10 2 too high 13 
Sequential Order Number for WooCommerce 50K+ · 4.9★ (146)
wp.org #18 5 too low 14 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55)
wp.org #16 2 too low 15 Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #5 10 too high 16 
Import Eventbrite Events 3K+ · 4.5★ (52)
wp.org #14 2 too high 17 
Smart Online Order for Clover 1K+ · 4.9★ (34)
wp.org #20 3 too low 18 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #13 5 too high 19 
Post Export Import with Media 1K+ · 4.5★ (8) thin reviews
wp.org #17 2 too high 20 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #24 4 too low 21 
Import Shopify To WP 900+ · 5.0★ (3) thin reviews
wp.org #19 2 too high 22 
Magic Export & Import 200+ · 5.0★ (3) thin reviews
wp.org #22 23 
Import WooCommerce Suite for Products, Orders, Coupons, Reviews, and Customers | WP Ultimate CSV Importer 4K+ · 2.3★ (6) thin reviews
wp.org #15 8 too high 24 
Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) thin reviews
wp.org #21 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.