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wp.org search vs our merit ranking: “live chat link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “live chat link”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Chaport — Live Chat & Chatbots shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Ajax Chat – Add a Fast, Secure Chat Box places #11 on merit, 4.9★ from 215 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #1 2 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #2 3 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #3 4 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #5 ↑1 1 too low 5 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #6 ↓2 1 too low 6 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #4 ↑1 2 too high 7 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #7 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #14 ↑2 6 too low 9 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #9 10 Link Whisper Free 30K+ · 4.2★ (151) wp.org #13 ↑1 3 too low 11 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #18 ↑1 7 too low 12 MyLiveChat – Free Live Chat & AI Chatbot 800+ · 4.4★ (27) wp.org #8 4 too high 13 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #11 2 too high 14 Wise Chat 4K+ · 4.4★ (105) wp.org #15 ↑2 1 too low 15 Crisp – Live Chat and AI Chatbot 10K+ · 4.6★ (73) wp.org #16 ↓1 1 too low 16 WP Chat App 100K+ · 4.9★ (222) wp.org #23 ↓1 7 too low 17 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #20 ↓8 3 too low 18 Simple Chat Button 40K+ · 4.8★ (14) wp.org #10 8 too high 19 ChatHelp – Click to Chat Button, Chat to Order for WooCommerce & Floating Chat Form 2K+ · 4.4★ (9) wp.org #17 ↑1 2 too high 20 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #21 1 too low 21 WP Click to Chat – Email, Live Chat, Call & Book Now Buttons 1K+ · 5.0★ (7) wp.org #19 ↑1 2 too high 22 Animated Floating Chat Button 4K+ · 5.0★ (6) wp.org #22 ↑1 23 Chaport — Live Chat & Chatbots 2K+ · 4.0★ (4) wp.org #12 ↑1 11 too high 24 Melu Live Chat 80+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.