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wp.org search vs our merit ranking: “loading eager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “loading eager”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FetchPriority Featured Image shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty places #7 on merit, 5.0★ from 310 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Speculative Loading 70K+ · 5.0★ (18) wp.org #1 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #2 3 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #3 ↑1 4 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ · 4.8★ (145) wp.org #6 2 too low 5 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #4 ↓1 1 too high 6 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (228) wp.org #13 ↑1 7 too low 7 Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ · 5.0★ (310) wp.org #16 9 too low 8 Font Awesome 400K+ · 3.6★ (61) wp.org #9 1 too low 9 Printus – Automatic Cloud Order Printing for WooCommerce 800+ · 5.0★ (27) wp.org #15 6 too low 10 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #11 1 too low 11 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #5 6 too high 12 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #19 ↑1 7 too low 13 PDF Thumbnail Generator 2K+ · 5.0★ (5) wp.org #7 6 too high 14 Ventus – Weather Map Widget & Shortcode 3K+ · 4.9★ (13) wp.org #14 ↓1 15 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #8 7 too high 16 Linguise – AI Automatic Multilingual Translation 1K+ · 4.9★ (31) wp.org #23 7 too low 17 Radio Station by netmix® – Manage and play your Show Schedule in WordPress! 1K+ · 4.6★ (30) wp.org #21 4 too low 18 WebinarPress – Webinar System for WordPress 800+ · 4.1★ (40) wp.org #22 4 too low 19 Oxyplug Prefetch & Prerender 100+ · 5.0★ (4) wp.org #20 ↓2 1 too low 20 Refersion for WooCommerce 200+ · 3.7★ (3) wp.org #12 8 too high 21 FetchPriority Featured Image 300+ · 0.0★ (0) wp.org #10 11 too high 22 General Slider 30+ · 5.0★ (2) wp.org #17 ↑2 5 too high 23 MonkeyDesign Product Carousel for Elementor 40+ · 0.0★ (0) wp.org #18 ↓1 5 too high 24 StaticForge for Cloudflare Pages 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.