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wp.org search vs our merit ranking: “news website”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “news website”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Top News — Build a Complete News Portal in WordPress shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 800+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #11 on merit, 4.9★ from 4699 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #3 1 too low 3 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #6 ↑2 3 too low 4 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #4 ↑2 5 Website LLMs.txt 50K+ · 4.7★ (12) wp.org #2 3 too high 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #13 ↑5 7 too low 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #12 ↑9 5 too low 8 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #9 ↓4 1 too low 9 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #18 ↓2 9 too low 10 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #5 ↑2 5 too high 11 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #21 10 too low 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #20 ↑2 8 too low 13 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #17 ↓6 4 too low 14 Prisna GWT – Google Website Translator 8K+ · 4.5★ (54) wp.org #11 ↓2 3 too high 15 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #23 8 too low 16 Meta Box – A Framework for Dynamic Websites 500K+ · 4.8★ (165) wp.org #19 3 too low 17 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #16 ↓2 1 too high 18 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #8 ↓4 10 too high 19 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #7 ↑5 12 too high 20 New User Approve 20K+ · 4.3★ (131) wp.org #22 2 too low 21 Publish To Apple News 4K+ · 3.8★ (25) wp.org #10 ↓1 11 too high 22 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #14 ↓1 8 too high 23 CopyProof Website 300+ · 4.4★ (7) wp.org #24 ↓1 1 too low 24 News Kit Addons For Elementor 3K+ · 3.6★ (5) wp.org #15 ↑9 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.