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wp.org search vs our merit ranking: “office hours”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “office hours”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Display During Conditional Shortcode shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

3CX Free Live Chat, Calls & Messaging places #10 on merit, 4.6★ from 820 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #2 3 WP Store Locator 40K+ · 4.8★ (312) wp.org #3 4 Simply Schedule Appointments 50K+ · 5.0★ (155) wp.org #4 5 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 6 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #6 7 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #7 8 Agile Store Locator 10K+ · 4.9★ (59) wp.org #8 9 Equalize Digital Accessibility Checker – WCAG, ADA, EAA and Section 508 compliance 10K+ · 4.9★ (80) wp.org #9 10 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #14 ↓1 4 too low 11 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #12 ↓1 1 too low 12 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #16 ↓2 4 too low 13 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #11 ↑11 2 too high 14 Chat Widget: Floating Customer Support Button for 30+ Channels, Supporting SMS, Calls, and Chat – Bit Assist 9K+ · 4.9★ (112) wp.org #20 ↓1 6 too low 15 ICS Calendar 10K+ · 4.9★ (72) wp.org #21 6 too low 16 Maintenance & Coming Soon Redirect Animation 3K+ · 5.0★ (34) wp.org #17 ↓1 1 too low 17 Appointment Bookings for Zoom GoogleMeet and more – Wappointment 1K+ · 4.7★ (50) wp.org #22 ↓2 5 too low 18 Live Chat Plugin for WooCommerce – LiveChat 900+ · 4.5★ (22) wp.org #19 ↓2 1 too low 19 MeetingHub – Appointment Booking & Meeting Scheduling for Zoom, Google Meet, Microsoft Teams, Webex, Jitsi 400+ · 4.8★ (13) wp.org #15 4 too high 20 Booking and Rental Manager for Bike | Car | Resort | Appointment | Dress | Equipment 1K+ · 4.4★ (33) wp.org #23 3 too low 21 Event Tickets with Ticket Scanner 1K+ · 4.8★ (24) wp.org #24 3 too low 22 Display During Conditional Shortcode 200+ · 5.0★ (3) wp.org #10 ↑8 12 too high 23 PlexBlocks – Business Hours for Block Editor 90+ · 0.0★ (0) wp.org #13 ↓1 10 too high 24 Orivo Business Hours Block 70+ · 0.0★ (0) wp.org #18 ↓3 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.