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wp.org search vs our merit ranking: “one click re order plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “one click re order plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 700K+ installs carry it up the search order; its 4.5★ average from 155 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #10 on merit, 4.8★ from 14,389 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #2 3 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #3 4 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4,940) wp.org #4 ↑2 5 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2,471) wp.org #8 wp.org ranks it 3 places below merit 6 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #6 ↑1 7 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #7 ↑1 8 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #5 ↓1 wp.org ranks it 3 places above merit 9 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #9 ↑1 10 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #18 ↓5 wp.org ranks it 8 places below merit 11 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #15 ↓1 wp.org ranks it 4 places below merit 12 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #13 ↑6 wp.org ranks it 1 place below merit 13 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #11 wp.org ranks it 2 places above merit 14 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #10 ↑13 wp.org ranks it 4 places above merit 15 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #14 ↑7 wp.org ranks it 1 place above merit 16 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #19 ↓4 wp.org ranks it 3 places below merit 17 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #20 ↓3 wp.org ranks it 3 places below merit 18 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #12 wp.org ranks it 6 places above merit 19 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #17 ↓5 wp.org ranks it 2 places above merit 20 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #23 wp.org ranks it 3 places below merit 21 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,920) wp.org #24 ↓2 wp.org ranks it 3 places below merit 22 One Click Upsell Funnel for Woocommerce 1K+ · 4.5★ (98) wp.org #16 ↓5 wp.org ranks it 6 places above merit 23 Instant Images – One-click Image Uploads from Unsplash, Openverse, Pixabay, Pexels, and Giphy 100K+ · 4.8★ (59) wp.org #21 ↓3 wp.org ranks it 2 places above merit 24 Photo Gallery by Re Gallery: Responsive Image Gallery with AI SEO 700+ · 5.0★ (22) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.