Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “plugins use”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “plugins use”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

U

Ranked above its merit

Upload Larger Plugins shows at wp.org #11 but places #18 on merit, a gap of 7 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 20 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Members – Membership & User Role Editor Plugin places #4 on merit, 4.9★ from 1281 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #1 2 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8708) wp.org #3 4 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #8 ↑1 4 too low 5 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #5 6 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #4 2 too high 7 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #9 ↑4 2 too low 8 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #6 ↑1 2 too high 9 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #13 ↑3 4 too low 10 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #7 ↓1 3 too high 11 Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104) wp.org #10 1 too high 12 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #15 3 too low 13 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #12 ↓4 1 too high 14 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #23 9 too low 15 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #16 ↓2 1 too low 16 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #14 ↓2 2 too high 17 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #22 ↓3 5 too low 18 U Upload Larger Plugins 6K+ · 5.0★ (20) wp.org #11 7 too high 19 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #18 1 too high 20 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #21 ↑2 1 too low 21 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #19 ↑1 2 too high 22 Download Plugins and Themes in ZIP from Dashboard 30K+ · 4.9★ (27) wp.org #17 5 too high 23 U Use Administrator Password 800+ · 5.0★ (9) wp.org #20 ↑1 3 too high 24 Plugins List 700+ · 5.0★ (12) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.