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wp.org search vs our merit ranking: “policy review”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “policy review”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Business Reviews – build trust with real customer feedback shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More places #10 on merit, 4.8★ from 5210 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Widgets for Google Reviews 1M+ · 4.9★ (2668) wp.org #1 2 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #2 ↓1 3 Site Reviews 60K+ · 4.9★ (378) wp.org #3 ↓1 4 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 ↓1 1 too low 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #6 ↓1 1 too low 6 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #4 ↓1 2 too high 7 WooCommerce 7M+ · 4.5★ (4833) wp.org #8 ↓1 1 too low 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓1 3 too low 9 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #12 ↑1 3 too low 10 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #14 ↓3 4 too low 11 SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ · 4.8★ (25) wp.org #7 ↓1 4 too high 12 Privacy Policy Generator, Terms & Conditions, GDPR, CCPA, Cookie Policy & Disclaimer Templates – WPLP Legal Pages 10K+ · 4.7★ (93) wp.org #13 ↓1 1 too low 13 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #16 3 too low 14 WiserReview Product Reviews for WooCommerce 900+ · 5.0★ (34) wp.org #10 ↓1 4 too high 15 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #22 ↓3 7 too low 16 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #21 ↓1 5 too low 17 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #19 ↓2 2 too low 18 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #18 ↓3 19 Embedder for Google Reviews 6K+ · 5.0★ (7) wp.org #15 ↓1 4 too high 20 Widgets for Google Reviews and Ratings 3K+ · 4.2★ (10) wp.org #20 ↑3 21 Business Reviews – build trust with real customer feedback 1K+ · 5.0★ (1) wp.org #9 ↓1 12 too high 22 GetTerms Cookie Consent & Policies 1K+ · 5.0★ (1) wp.org #17 ↓1 5 too high 23 iWEBAPP Review Widget for Google Reviews 70+ · 0.0★ (0) wp.org #24 ↓3 1 too low 24 Jotform – Widgets for Google Reviews 200+ · 5.0★ (1) wp.org #23 ↓5 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.