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wp.org search vs our merit ranking: “read metric”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “read metric”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SEO Metrics shows at wp.org #3 but places #22 on merit, a gap of 19 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Post Views Counter places #11 on merit, 4.9★ from 1238 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #2 1 too low 2 Worth The Read 3K+ · 4.3★ (27) wp.org #1 1 too high 3 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #5 ↑2 2 too low 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #4 5 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #7 ↑1 2 too low 6 ManageWP Worker 1M+ · 4.6★ (679) wp.org #6 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #9 2 too low 8 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #15 ↓5 7 too low 9 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #14 ↑1 5 too low 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #10 ↓5 11 Post Views Counter 100K+ · 4.9★ (1238) wp.org #21 10 too low 12 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #12 ↑1 13 Metricool – Social media and site statistics 90K+ · 4.4★ (23) wp.org #8 ↑3 5 too high 14 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #22 8 too low 15 APCu Manager 10K+ · 4.6★ (20) wp.org #11 ↑1 4 too high 16 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #16 17 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #18 ↑2 1 too low 18 Plausible Analytics 10K+ · 5.0★ (29) wp.org #24 6 too low 19 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #17 2 too high 20 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1546) wp.org #23 3 too low 21 Lazy Load Control For Elementor – Remove the Lazy Load attribute from specific images in Elementor 3K+ · 4.9★ (15) wp.org #20 ↓1 1 too high 22 SEO Metrics 500+ · 5.0★ (1) wp.org #3 19 too high 23 Discover Metric – Content Checker & Optimizer for Google Discover 20+ · 5.0★ (3) wp.org #13 ↑1 10 too high 24 OPcache Manager 2K+ · 5.0★ (4) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.