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wp.org search vs our merit ranking: “reduce size”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “reduce size”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image Optimizer – Compress Images and Convert to WebP or AVIF shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 1M+ installs carry it up the search order; its 1.7★ average from 81 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #9 on merit, 4.8★ from 8710 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #3 2 too low 2 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #4 2 too low 3 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #2 1 too high 4 Simple Image Sizes 60K+ · 4.6★ (91) wp.org #5 1 too low 5 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #8 3 too low 6 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #9 3 too low 7 WPC Product Size Chart for WooCommerce 2K+ · 5.0★ (3) wp.org #1 6 too high 8 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #6 2 too high 9 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #13 4 too low 10 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #11 1 too low 11 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #12 1 too low 12 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #15 3 too low 13 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #16 3 too low 14 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #17 3 too low 15 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1107) wp.org #22 7 too low 16 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #23 7 too low 17 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #19 2 too low 18 Redirection 2M+ · 4.4★ (703) wp.org #18 19 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #24 5 too low 20 Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ · 4.4★ (131) wp.org #21 1 too low 21 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #20 1 too high 22 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #7 15 too high 23 SizeSync – Size Chart & Size Guide for WooCommerce 400+ · 5.0★ (1) wp.org #10 13 too high 24 CS Size Chart 100+ · 5.0★ (1) wp.org #14 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.