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wp.org search vs our merit ranking: “remove duplicate tags”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove duplicate tags”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Global Site Tag shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #4 3 too low 2 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #2 3 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #5 2 too low 4 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #1 3 too high 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 2 too low 6 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #6 7 Polylang 900K+ · 4.7★ (3004) wp.org #9 2 too low 8 Duplicate PP 10K+ · 4.4★ (20) wp.org #3 5 too high 9 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #10 1 too low 10 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #11 1 too low 11 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #8 3 too high 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #12 13 The Events Calendar 600K+ · 4.2★ (2462) wp.org #14 1 too low 14 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #21 7 too low 15 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #18 3 too low 16 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #20 4 too low 17 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #15 2 too high 18 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #17 1 too high 19 Post Duplicator 200K+ · 4.8★ (80) wp.org #19 20 WP Bulk Delete 90K+ · 4.6★ (131) wp.org #23 3 too low 21 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #24 3 too low 22 Blog Filter – Post Grid Filter by Category or Tag 7K+ · 4.9★ (81) wp.org #22 23 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #13 10 too high 24 Taxonomy Tags to Checkboxes 700+ · 5.0★ (2) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.