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wp.org search vs our merit ranking: “results verify”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “results verify”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Didit Verify shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Site Reviews places #10 on merit, 4.9★ from 378 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #4 ↑3 5 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #5 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #6 ↓2 7 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #8 ↑1 1 too low 8 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #10 ↑1 2 too low 9 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #13 4 too low 10 Site Reviews 60K+ · 4.9★ (378) wp.org #17 ↓3 7 too low 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #12 ↑8 1 too low 12 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #11 ↓3 1 too high 13 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #18 ↓1 5 too low 14 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #16 2 too low 15 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #22 7 too low 16 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #15 ↑3 1 too high 17 Search in Place 3K+ · 4.9★ (64) wp.org #24 7 too low 18 Breeze Cache 300K+ · 3.6★ (134) wp.org #23 ↑1 5 too low 19 Age Verification for your checkout page. Verify your customer’s identity 600+ · 5.0★ (3) wp.org #7 ↓1 12 too high 20 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #14 ↓2 6 too high 21 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #20 ↑1 1 too high 22 Didit Verify 100+ · 0.0★ (0) wp.org #9 ↑1 13 too high 23 BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ · 5.0★ (2) wp.org #21 ↑2 2 too high 24 LM Certificate Publisher 10+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.