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wp.org search vs our merit ranking: “role base menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “role base menu”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu Option shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #12 on merit, 5.0★ from 1526 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #1 2 Max Mega Menu 300K+ · 4.8★ (882) wp.org #2 3 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #3 4 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #4 5 BetterDocs – AI Documentation, Knowledge Base, MCP Server, Docs, Wikis, FAQ & Chatbot 30K+ · 4.8★ (515) wp.org #5 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #6 7 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1562) wp.org #7 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #8 9 WP Activity Log 300K+ · 4.7★ (490) wp.org #13 4 too low 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #17 7 too low 11 weDocs: AI Powered Knowledge Base, Docs, Documentation, Wiki & AI Chatbot 5K+ · 4.6★ (69) wp.org #9 2 too high 12 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #21 9 too low 13 File Manager Pro – Filester 100K+ · 4.9★ (155) wp.org #14 1 too low 14 Import and export users and customers 70K+ · 4.7★ (259) wp.org #16 2 too low 15 Knowledge Base documentation & wiki plugin – BasePress Docs 2K+ · 4.8★ (75) wp.org #12 3 too high 16 EazyDocs – AI Powered Knowledge Base, Wiki, Documentation & FAQ Builder 2K+ · 4.7★ (100) wp.org #15 1 too high 17 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #20 3 too low 18 ShiftNav – Responsive Mobile Menu 10K+ · 4.6★ (68) wp.org #19 1 too low 19 Code Snippets 1M+ · 4.7★ (510) wp.org #23 4 too low 20 Disable Comments 1M+ · 4.7★ (281) wp.org #24 4 too low 21 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #22 1 too low 22 Support Genix – Helpdesk, AI Chatbot, Knowledge Base & Customer Support Ticketing System 3K+ · 4.5★ (10) wp.org #11 11 too high 23 Menu Option 100+ · 5.0★ (1) wp.org #10 13 too high 24 Digages Role Manager – User Roles & Permissions 20+ · 5.0★ (1) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.