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wp.org search vs our merit ranking: “scout integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “scout integration”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

INI Scout shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CMP – Coming Soon & Maintenance Plugin by NiteoThemes places #10 on merit, 4.7★ from 326 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #1 2 BetterDocs – AI Documentation, Knowledge Base, MCP Server, Docs, Wikis, FAQ & Chatbot 30K+ · 4.8★ (515) wp.org #2 3 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #3 4 SupportCandy – AI Customer Support Ticket System & Live Chatbot Agent 10K+ · 4.9★ (289) wp.org #6 2 too low 5 Fluent Support – Helpdesk & Customer Support Ticket System 10K+ · 4.6★ (69) wp.org #5 6 Help Scout integration for Easy Digital Downloads 100+ · 5.0★ (28) wp.org #4 2 too high 7 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #7 8 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 5K+ · 4.4★ (149) wp.org #8 9 Uncanny Automator – Connect Claude, ChatGPT or any AI to your site: MCP Server + Automation Engine 40K+ · 4.9★ (157) wp.org #11 2 too low 10 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #19 9 too low 11 Membership Plugin – Kadence Memberships 8K+ · 3.1★ (100) wp.org #10 1 too high 12 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #12 13 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #14 1 too low 14 ThriveDesk – Live Chat, AI Chatbot, Helpdesk & Customer Support Ticket System 100+ · 4.5★ (14) wp.org #15 1 too low 15 Sprout Clients – CRM and Lead Management 30+ · 5.0★ (7) wp.org #17 2 too low 16 CRM Perks – WordPress HelpDesk Integration – Zendesk, Freshdesk, HelpScout 40+ · 4.4★ (7) wp.org #16 17 Limb AI Chatbot 100+ · 5.0★ (4) wp.org #21 4 too low 18 INI Scout 10+ · 0.0★ (0) wp.org #9 9 too high 19 Scout — AI Chatbot & Live Chat 10+ · 0.0★ (0) wp.org #13 6 too high 20 Appsero Helper 40+ · 5.0★ (2) wp.org #24 4 too low 21 LinkMesh: Semantic AI Internal Links for SEO 90+ · 0.0★ (0) wp.org #18 3 too high 22 Expenzey Scout — · 0.0★ (0) wp.org #20 2 too high 23 Stock Scout – Back in Stock Alerts for WooCommerce — · 0.0★ (0) wp.org #22 1 too high 24 Woosa – Marktplaats for WooCommerce 50+ · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.