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wp.org search vs our merit ranking: “send mail to the user role”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “send mail to the user role”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Send shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #11 on merit, 4.9★ from 8,871 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Import and export users and customers 70K+ · 4.7★ (259) wp.org #1 ↑2 2 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #2 ↑2 3 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #4 ↑2 wp.org ranks it 1 place below merit 4 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #3 ↑2 wp.org ranks it 1 place above merit 5 User Verification by PickPlugins 4K+ · 4.5★ (63) wp.org #5 6 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #6 ↑3 7 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #9 ↓2 wp.org ranks it 2 places below merit 8 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #10 ↑1 wp.org ranks it 2 places below merit 9 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #15 ↑3 wp.org ranks it 5 places below merit 11 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,871) wp.org #21 ↑2 wp.org ranks it 10 places below merit 12 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #12 ↑1 13 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #18 ↑2 wp.org ranks it 5 places below merit 14 Ultimate WP Mail 700+ · 4.5★ (21) wp.org #7 ↑1 wp.org ranks it 7 places above merit 15 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #13 ↑2 wp.org ranks it 2 places above merit 16 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (251) wp.org #20 ↑2 wp.org ranks it 4 places below merit 17 CF7 to Webhook 30K+ · 5.0★ (53) wp.org #23 wp.org ranks it 6 places below merit 18 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (36) wp.org #17 ↑2 wp.org ranks it 1 place above merit 19 Smart Send 300+ · 5.0★ (5) wp.org #8 ↑2 wp.org ranks it 11 places above merit 20 WP User Profile Restriction 500+ · 5.0★ (5) wp.org #14 ↑2 wp.org ranks it 6 places above merit 21 MASS Users Password Reset 500+ · 4.0★ (14) wp.org #22 ↑2 wp.org ranks it 1 place below merit 22 Mass Email To Users 800+ · 3.1★ (8) wp.org #16 ↑1 wp.org ranks it 6 places above merit 23 WP All Export – User Export Add-On 7K+ · 3.6★ (7) wp.org #24 wp.org ranks it 1 place below merit 24 Clicks User Manager — Bulk Delete, Edit Roles, Email & Export WordPress Users 60+ · 5.0★ (1) wp.org #19 ↑2 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.