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wp.org search vs our merit ranking: “simple email subscription”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple email subscription”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Reach – AI-Powered Email Marketing for WordPress shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 1M+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3223 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Membership 40K+ · 4.6★ (476) wp.org #1 2 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #2 3 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #3 4 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #4 ↑5 5 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #5 ↓1 6 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #7 ↓1 1 too low 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #9 ↓1 2 too low 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #11 ↑4 3 too low 9 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #8 ↓1 1 too high 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #14 ↓1 4 too low 11 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #10 1 too high 12 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #12 ↑4 13 Subscriptions for WooCommerce with Stripe Recurring Payments 1K+ · 4.8★ (26) wp.org #6 ↓1 7 too high 14 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #15 ↑2 1 too low 15 Seriously Simple Podcasting 20K+ · 4.7★ (330) wp.org #21 ↓9 6 too low 16 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #18 2 too low 17 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #23 6 too low 18 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #19 ↑1 1 too low 19 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #16 ↓2 3 too high 20 Simple Sitemap – Responsive HTML Sitemap for WordPress 60K+ · 3.9★ (72) wp.org #22 ↑2 2 too low 21 WC Multiple Email Recipients 4K+ · 5.0★ (10) wp.org #24 ↓1 3 too low 22 YITH WooCommerce Subscription 6K+ · 3.0★ (46) wp.org #20 ↑1 2 too high 23 Flexible Subscriptions 1K+ · 4.6★ (9) wp.org #17 ↑2 6 too high 24 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #13 ↓2 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.