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wp.org search vs our merit ranking: “simple signup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple signup”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

S

Ranked above its merit

Simple Membership MailChimp Integration shows at wp.org #5 but places #23 on merit, a gap of 18 places. Its 900+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #9 on merit, 4.9★ from 4515 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Job Board 10K+ · 4.7★ (133) wp.org #1 2 Simple Comment Editing 2K+ · 4.8★ (55) wp.org #2 3 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #4 1 too low 4 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #6 2 too low 5 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #10 5 too low 6 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #9 3 too low 7 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #3 4 too high 8 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #13 ↑4 5 too low 9 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #18 ↓2 9 too low 10 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #19 9 too low 11 Retainful – WooCommerce Abandoned Cart, Newsletters, Email Marketing, Signup Forms and Automation 1K+ · 4.9★ (98) wp.org #12 ↑1 1 too low 12 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #16 ↓1 4 too low 13 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #15 ↓3 2 too low 14 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #20 ↓1 6 too low 15 Simple Commenter – Website Feedback tool 200+ · 5.0★ (13) wp.org #7 8 too high 16 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #23 ↓2 7 too low 17 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #21 ↑3 4 too low 18 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #11 7 too high 19 New User Approve 20K+ · 4.3★ (131) wp.org #24 ↓2 5 too low 20 Paystack WooCommerce Payment Gateway 20K+ · 4.5★ (25) wp.org #22 ↓2 2 too low 21 ActiveLayer Anti-Spam: Spam Protection for Forms & Comments 10K+ · 4.9★ (10) wp.org #17 ↑1 4 too high 22 Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking 4K+ · 3.1★ (47) wp.org #14 8 too high 23 S Simple Membership MailChimp Integration 900+ · 3.0★ (2) wp.org #5 18 too high 24 Pretty Simple Popup Builder 300+ · 4.0★ (1) wp.org #8 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.