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wp.org search vs our merit ranking: “site off line”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site off line”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advance Custom HTML – Show Off Code Snippets with Live Preview shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 10K+ installs carry it up the search order; its 2.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3,224 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 2 Restricted Site Access 10K+ · 4.8★ (62) wp.org #3 wp.org ranks it 1 place below merit 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #6 ↑4 wp.org ranks it 3 places below merit 4 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #4 ↑1 5 Turn Off AI Features 400+ · 5.0★ (6) wp.org #2 wp.org ranks it 3 places above merit 6 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #9 ↑11 wp.org ranks it 3 places below merit 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #15 wp.org ranks it 8 places below merit 8 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #7 ↑5 wp.org ranks it 1 place above merit 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #19 ↑4 wp.org ranks it 10 places below merit 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #22 wp.org ranks it 12 places below merit 11 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #10 ↑5 wp.org ranks it 1 place above merit 12 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #12 ↑7 13 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #18 wp.org ranks it 5 places below merit 14 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #24 wp.org ranks it 10 places below merit 15 Custom Site Logo 1K+ · 4.7★ (9) wp.org #5 ↑2 wp.org ranks it 10 places above merit 16 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #14 wp.org ranks it 2 places above merit 17 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #8 ↑6 wp.org ranks it 9 places above merit 18 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #13 ↑8 wp.org ranks it 5 places above merit 19 Code Snippets 1M+ · 4.7★ (510) wp.org #23 ↑1 wp.org ranks it 4 places below merit 20 Docket Cache – Object Cache Accelerator 20K+ · 4.9★ (50) wp.org #21 wp.org ranks it 1 place below merit 21 The Off Switch (formerly WP Avoid Slow) 200+ · 5.0★ (6) wp.org #16 wp.org ranks it 5 places above merit 22 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #17 ↑5 wp.org ranks it 5 places above merit 23 Zen Site Security 70+ · 5.0★ (1) wp.org #20 wp.org ranks it 3 places above merit 24 Advance Custom HTML – Show Off Code Snippets with Live Preview 10K+ · 2.5★ (4) wp.org #11 ↑7 wp.org ranks it 13 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.