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wp.org search vs our merit ranking: “sms alert”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sms alert”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Texty – SMS Notification for WordPress, WooCommerce, Dokan and more shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Activity Log places #12 on merit, 4.7★ from 490 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #2 1 too low 2 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #1 1 too high 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #5 1 too low 5 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #4 1 too high 6 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #9 3 too low 7 Five Star Restaurant Reservations – WordPress Booking Plugin 10K+ · 4.7★ (211) wp.org #10 ↑9 3 too low 8 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #11 ↑1 3 too low 9 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #13 ↓2 4 too low 10 Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #12 ↓2 2 too low 11 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #19 ↑2 8 too low 12 WP Activity Log 300K+ · 4.7★ (490) wp.org #23 ↓6 11 too low 13 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #24 11 too low 14 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #20 ↑4 6 too low 15 Smart Marketing SMS and Newsletters Forms 1K+ · 5.0★ (154) wp.org #22 7 too low 16 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #21 ↓3 5 too low 17 OTP Login & Register Woocommerce 1K+ · 4.6★ (44) wp.org #16 ↓3 1 too high 18 BulkGate SMS Plugin for WooCommerce 1K+ · 4.1★ (12) wp.org #7 11 too high 19 WCFM Membership – WooCommerce Memberships for Multivendor Marketplace 10K+ · 4.0★ (25) wp.org #14 ↑2 5 too high 20 All In One Login 60K+ · 3.6★ (35) wp.org #18 ↑2 2 too high 21 TextMe SMS 500+ · 4.0★ (4) wp.org #6 15 too high 22 NotifSMS – SMS Notifications OTP & 2FA for WordPress & WooCommerce 1K+ · 3.4★ (18) wp.org #17 ↓2 5 too high 23 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #15 ↓1 8 too high 24 Texty – SMS Notification for WordPress, WooCommerce, Dokan and more 7K+ · 5.0★ (2) wp.org #8 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.