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wp.org search vs our merit ranking: “smtp routing”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “smtp routing”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GoSMTP – SMTP for WordPress shows at wp.org #4 but places #10 on merit, a gap of 6 places. Its 500K+ installs carry it up the search order; its 4.3★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress places #8 on merit, 4.0★ from 292 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #2 3 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #3 4 Gmail SMTP 10K+ · 4.1★ (103) wp.org #5 ↓1 1 too low 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #9 ↓2 4 too low 6 SMTP2GO for WordPress – Email Made Easy 40K+ · 5.0★ (67) wp.org #10 ↓1 4 too low 7 Meow Mailer – Free SMTP, Everything Included 1K+ · 5.0★ (26) wp.org #7 ↓1 8 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #13 ↓1 5 too low 9 Bit SMTP – Easy SMTP Solution with Email Logs 2K+ · 3.9★ (15) wp.org #6 3 too high 10 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #4 ↑1 6 too high 11 WP Updates Notifier 20K+ · 4.2★ (35) wp.org #19 ↓3 8 too low 12 Pro Mail SMTP 300+ · 4.4★ (5) wp.org #8 4 too high 13 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #11 2 too high 14 PressedMail – Email Client, Inbox & Webmail 100+ · 5.0★ (3) wp.org #24 ↓2 10 too low 15 LeadConnector 20K+ · 2.3★ (11) wp.org #14 ↓1 1 too high 16 AHA Mail SMTP 20+ · 0.0★ (0) wp.org #12 ↓2 4 too high 17 Cybexsoft SMTP — · 5.0★ (2) wp.org #20 ↓1 3 too low 18 OrangeSMTP – SMTP, Email Log & Failure Alerts — · 5.0★ (2) wp.org #21 ↓1 3 too low 19 DadsFam SMTP 20+ · 0.0★ (0) wp.org #15 4 too high 20 SMTP Mailer by ReadyGo – Email Delivery, Automatic Failover, Logs & Test 20+ · 0.0★ (0) wp.org #18 2 too high 21 Mersal SMTP — · 5.0★ (1) wp.org #16 5 too high 22 Frumbik SMTP — · 5.0★ (1) wp.org #17 5 too high 23 CodingBunny Mail SMTP 10+ · 0.0★ (0) wp.org #22 ↓1 1 too high 24 SendGrail SMTP – Easy & Free Mail SMTP with Email Logs, Failover & Routing for Gmail, Outlook, Amazon SES & Any SMTP 10+ · 0.0★ (0) wp.org #23 ↓9 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.